A picture is worth a thousand words. It may be a cliche, but a picture really can tell a story that much more effectively. The growing popularity of social networks like Pinterest, Instagram, and Tumblr support this. When telling stories online, pictures can powerfully relay behind-the-scenes stories about your brand, your office, and your staff. Consider using Instagram to showcase a selection of your filtered images directly to your Facebook page.


5. Use video even more often.

A video is worth a thousand more words. Online videos ranging from 30 seconds to two minutes can captivate online audiences just like big budget TV commercials. Try uploading short clips of customers telling their personal stories. Make it emotionally captivating so your customers can relate on the other side of the screen.


6. Be human.

Just because you're using social media to tell stories, it doesn't mean you should act like a computer when you do. Quite the opposite. If you're not telling your stories with an authentic personality, you have no shot at building a real relationship with your customers. Heartfelt stories can humanize you and make your more likeable.

You may be the best storyteller in the world, but if you don't use your stories to convert your audience into customers, the effort will be meaningless. If you have the wrong people listening to your story, even the best story won't sell. The good news is: storytelling online is far cheaper, with less risk, than old-school traditional marketing. So if the story you tell today doesn't resonate, tell another one tomorrow.