When you learn how to tell stories that attract interest you have mastered the art of attraction marketing.
Think about what it is that you like about the great motivational speakers like Jim Rohn, Bob Proctor, Les Brown to name a few.
When you think about your favorite presentations from them I am sure it’s because they have delivered their message weaved into a great story.
We as human beings love a good story because they elicit emotion – and emotion is what sells. There are studies that prove our brains react favorably to good storytelling.
They say that facts TELL, but STORIES SELL…
Follow any of the Anheuser Busch commercials and you’ll understand what I mean. The story of a friendship between a puppy and a Clydesdale overcoming adversity……. sells, of all things, beer.
Whether your intent is to sell, motivate or inform, a story will achieve it better and more powerfully. Want to be
successful in your business, WHATEVER it may be?
Become a good communicator! That doesn’t mean you have to know the language of a Harvard grad! In fact that’s probably the last thing you need to do.
There’s one thing that separates the good from the best when it comes to effective communication and message resonance ….
… and that one thing is a STORY.
There’s no denying it – in business, especially network marketing or internet business…
….whoever tells the best story, WINS!
If you’re not telling your story, you’re losing.
So how can you begin to tell your story – with passion, power, stepping into your greatness and truly inspire others?
Learn How To Tell Stories That Attract Interest
THINGS TO KEEP IN MIND WHEN STORY-TELLING
A great story seller begins with a hook that entices curiosity. Open with a statement that will make the user want to hear more.
Keep your story simple in its form. The more longwinded your story is, the more chances your listeners’ attention will wander.
Contrast a clear “before” and “after” situation in your story to show the user the benefits that your product brings with it.
Make sure you have a happy ending. A great story does not just live inside best-selling novels or Hollywood blockbusters. Every brand carries a story hidden inside of it. All you need to do is draw it out and retell it to your audience to let them make your brand their own.
1. Tell your brand’s story.
Every company has an interesting beginning with a founder and a dream. Your humble beginnings have the potential to resonate with your target market. When a prospect hears the story of how your company was born, you want that person to feel an immediate emotional connection with you.
2. Connect the dots for your prospects.
Develop a story that helps your prospect connect the dots between what they need and what you deliver. Think about who you have helped in the past and the value you delivered. What has that meant to your customer? Be sure to convey what you do for your target market solves problems–you just have to figure out how to create emotional connections for your prospects around your story.
3. Inspire your customers to tell stories.
The only thing better than telling your customers’ stories on social media is inspiring them to tell those stories themselves. It has always been a key component of word-of-mouth marketing, but with social media it can happen that much faster and easier. Look to your most passionate customers or those who have had the most significant interactions with you. Then give them the tools to tell others about you. With just a little encouragement, you can prompt customers to initiate a movement of storytelling around your brand. That’s why testimonials work so well. It is third party story telling at it’s finest.
4. Use social media to share your story
A picture is worth a thousand words. It may be a cliche, but a picture really can tell a story that much more effectively. The growing popularity of social networks like Pinterest, Instagram, and Tumblr support this. When telling stories online, pictures can powerfully relay behind-the-scenes stories about your brand, your office, and your staff. Consider using Instagram to showcase a selection of your filtered images directly to your Facebook page.
5. Use video even more often.
A video is worth a thousand more words. Online videos ranging from 30 seconds to two minutes can captivate online audiences just like big budget TV commercials. Try uploading short clips of customers telling their personal stories. Make it emotionally captivating so your customers can relate on the other side of the screen.
6. Be human.
Just because you’re using social media to tell stories, it doesn’t mean you should act like a computer when you do. Quite the opposite. If you’re not telling your stories with an authentic personality, you have no shot at building a real relationship with your customers. Heartfelt stories can humanize you and make your more likeable.
You may be the best storyteller in the world, but if you don’t use your stories to convert your audience into customers, the effort will be meaningless. If you have the wrong people listening to your story, even the best story won’t sell. The good news is: storytelling online is far cheaper, with less risk, than old-school traditional marketing. So if the story you tell today doesn’t resonate, tell another one tomorrow.
So what can we learn from these examples? Here are some key takeaways when you’re coming up with stories for your brand:
- Develop content that has a human element
- Be sincere
- Ask yourself if you’d be genuinely interested in reading/watching it
- Know what connects your customers to you
- Stories have heroes and characters with unfulfilled desires
- Keep it simple.
I hope you got value out of my post Learn How To Tell Stories That Attract Interest.
And I have a special BONUS for you today….
It’s a 2 hour training by the masters of storytelling at MLSP MyLeadSystemPro.
This training will help you Learn How To Tell Stories That Attract Interest
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