This post is for you online marketers who are always wondering how to make your content creation count so that you can not only reach your target market but also repurpose your content in creative ways.
Let’s be clear on what content creation pertains to.
According to Wikipedia , Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media.
Well that was a mouthful!
Now that we are clear on that let’s look at ways to make your content creation count.
Sometimes we all get a bit overwhelmed with writing blog content, right? But we know we need to have online real estate and our blog is the best place for us to call home, right? So it’s time to start repurposing content into new mediums that will grab your audience in other ways.
Repurposed content is one of the best online marketing strategies and can save you lots of time. The best content marketing is not necessarily writing blog posts day after day.
Indeed, a huge part of Internet marketing means getting the content you have already created in front of more people.
You can do that by repurposing content into other formats or just refreshing the original content.
By now, if you have a blog, you already know how time consuming it is to create new content over and over. Give yourself a break and think about how to repurpose your blog posts in new and exciting mediums.
Strategies for How To Make Your Content Creation Count
For content creators, part of a sound content marketing strategy requires repurposing content.
~Generating content that’s great takes a lot of time. Don’t you want to get the most “bang for your buck”
~Your audience likes information in different ways: text, videos, podcasts, graphics, etc. To reach as many people as you can, you need to generate content and serve it up in different ways.
Here are some ideas on how to get the job done when doing a blog post:
~Infographics are a compelling way to use visual content to tell a story at a glance. Content may be king but visual content rules. And you can easily create a compelling infographic on your own by using Canva to do it for free. A word of warning: Before creating your infographic make sure you put your message together in a way that will interest your target audience – there are good and bad infographics out there and you message means a lot. You can also repurpose this by posting it on Pinterest, Instagram or Linkedin.
~Are you including a video in your blog post? If not you should. It helps your reader connect with you when they can hear and see you. Especially if you are delivering a message that helps them solve their pain and problems. Make the video short – around 3 or 4 minutes is great. You will have to post your video to You Tube first and then post to your blog. When you have completed this you have taken your video and not only used it for your blog but also created a You Tube post out of it. And it will be there forever.
~Are you syndicating your blog post with groups? You can join groups that exist for the sole purpose of content syndication which means you need to comment and share a certain number of blog posts that day in exchange for posting your blog post in the group which in turn they will reciprocate. You can also post your blog link or video in groups that will appreciate the topic you are addressing.
~Post your blog link or video on your Facebook wall. If you have a fan page do the same. If you post your link on your wall early in the day you can repurpose the content by posting your video that was in the blog post and create a message telling your audience that if they missed your blog post earlier they can check it out here and also post your link to your blog.
~Be sure to tweet your blog post link to Twitter.
~ Send your blog link to your email list. If you do not have a list this is a good time to subscribe to an autoresponder service. CLICK HERE for information on how to do that.
~ Ever think about creating a podcast to compliment some of the other mediums you are using to create content? Podcasts are a GREAT way to not only repurpose your content but to establish you as an instant authority in your niche. And you can do this relatively inexpensively. Bluetooth compatibility makes loading a podcast on your phone and listening to it over your car’s radio, at the gym, or while doing daily chores effortless. You never have to worry about antenna positions or missing a part of your favorite program. Check out this incredibly awesome post from Buzzsprout that will guide you every step of the way on creating podcasts.
These are the basics of How To Make Your Content Creation Count In Online Marketing.
Do you have a favorite way to make your content creation count that I have not listed here? I would be very interested in hearing about it. Be sure to let me know in the comments or track me down on any of the social media sites I have listed below.
I hope you got value from my blog post today on How To Make Your Content Creation Count In Online Marketing. If you did please feel free to share it.
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